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In today’s technology-driven world, conducting surveys and collecting data has become easier and more efficient than ever before. Google Forms, a powerful tool offered by the tech giant Google, has revolutionized the way we create and manage surveys. Whether you are a business owner, a researcher, or simply someone looking to gather feedback from a group of people, Google Forms provides a user-friendly and customizable platform to create and distribute surveys.
This guide aims to walk you through the process of creating Google Form surveys step by step, ensuring that you can harness the full potential of this versatile tool. From designing visually appealing surveys to effectively analyzing and interpreting the collected responses, you will learn everything you need to know to create impactful and informative surveys.
Google Forms offers a wide range of question types, enabling you to gather different types of data and understand your audience’s opinions, preferences, and experiences more comprehensively. Whether you want to conduct a simple multiple-choice survey or a detailed feedback form, Google Forms provides the flexibility to meet your needs.
Furthermore, this guide will also cover tips and best practices for creating engaging and user-friendly surveys. You will learn how to effectively structure your questions, incorporate logic and branching, and add images or videos to enhance the survey experience. By following these recommendations, you can increase survey completion rates and obtain more accurate and useful data.
So, whether you are a novice in survey creation or a seasoned professional looking to explore Google Forms’ advanced features, this guide is your one-stop resource. Let’s embark on this journey together and unlock the power of Google Forms to create insightful and impactful surveys.
Google Forms is part of Google’s free suite of tools (Google Workspace). It’s easy to use and one of the simplest ways to collect data—and automatically save it to a spreadsheet. Let’s dive right in.
A brief Google Forms tour
How to create a Google Form
Google Forms field options
How to create form sections and logic
How to design a Google Form
How to see Google Form responses (and store then in a spreadsheet)
How to share a Google Form
Google Forms add-ons
Automate Google Forms
Learn more about using Google Sheets
A brief tour of Google Forms
Google Forms started life as a Google Sheets feature in 2008, two years after Sheets’ original launch. You could add a form to a spreadsheet, format it in a separate sheet, and see your form responses in another sheet. It was basic, but it got the job done.
Google added more features to Forms over time, then finally turned it into its own standalone app in early 2016. Today you can make and manage forms at docs.google.com/forms, with templates and quick access to all your forms in one place.
Google Forms is now a full-featured forms tool that comes free with your Google account. You can add standard question types, drag and drop questions into the order you want, customize the form with simple photos or color themes, and gather responses in Forms or save them to a Google Sheets spreadsheet.
Let’s start out by making a quick contact form so you can see how easy it is to use.
How to create your first Google Form
The simplest way to start building a form is right from the Google Forms app. Go to docs.google.com/forms, then either choose a template or start a blank form.
There’s also a link to Google Forms in Docs, Sheets, and Slides: click File > New > Form to start a new blank form. Or, in Google Sheets, click Tools > Create a Form to start a blank new form that’s automatically linked to that spreadsheet. That’s the quickest way to get data into a new or existing spreadsheet: open the spreadsheet where you want the data, start a form, and the form responses will automatically be saved there without any extra clicks.
The Forms editor is straightforward. Your form fills the center of the screen, with space for a title and description followed by form fields. Click a form field to edit it and add a question. Use the dropdown box next to the field to choose the field type, such as multiple choice, checkboxes, short answer, and so on.
Google Forms offers several settings options. The floating toolbar on the right lets you add more form fields. On the top-right menu, you can change the form’s color scheme, preview the form, use the Send button to share the form, and access other extra options, including installing add-ons for Forms. Switch from the Questions tab to the Responses tab in your form editor to see current responses to your form and link it to a spreadsheet.
All you need to do is add your questions and send the form out, so let’s look at the form options and what you can do with each.
Google Forms field options
Google Forms includes 12 field types: nine question types, along with text, photo, and video fields. Just click the + icon in the right sidebar to add a new question, or click the text, photo, or video icons to add media to your form.
Each field includes a button to duplicate the field, for a simple way to add similar questions to your form. There’s also a delete button, options to make the field required, and a menu with extra options on the right side. You can switch question types at any time, though do note that your field settings and questions will reset if you switch from multiple choice, checkbox, or menu to any of the other question types. And, to quickly fill in questions in fields, just press enter to start adding another one.
Quick Tip: Accidentally remove a form element or add one too many? Just tap
command + Z or
Z to undo, just as you would in a document.
Here’s what each field type offers:
Title and description: The title and description fields are added automatically to every form and field—though the description is hidden by default on most fields—and you can add an extra title block anywhere with the Tt button. You can leave the title and description blank on questions, but the main form title must be filled in.
The description doesn’t include formatting options—though you can include links (in a shortened format, like
zapier.com, or as the full-length style like
https://zapier.com/), and form readers can click those to see your site or related material.
Short answer: This field is perfect for asking for small bits of text: names, email addresses, values, and more. You get one line of text to answer the question—though your users could actually enter as much text as they want.
To make sure you get the answers you need, this field includes number, text, length, and regular expression data validations. Number validations help you watch for ranges of values, while text validations are perfect to watch for email addresses or links.
Paragraph: Much the same as the short answer field, this is a field for text—long-form text. Length and regular expression are the only data validations available here, so only use it when you want detailed feedback or longer notes in the answer.
Multiple choice: The default field for new questions in a Google Form, the multiple choice option lets you list options and have users select one. You can then have the form jump to another section based on the answer or have the answer options shuffled to prevent bias.
Checkboxes: Similar to multiple choice, this field lets you list answers and have users select as many as they want. It also includes data validation to require users to select a specific number of options. It doesn’t include section jumps, however.
Dropdown: Want all of the answer options in a menu? This field’s for you. It’s the exact same as the multiple choice field—with the same section jump and shuffle options—only this time the answers are in a menu. This is useful for keeping your form compact when there are many answer options.
Linear scale: This field lets people select a number in a range, so you can set a scale from 0 or 1 to 2-10 with labels for the lowest and highest options. And yes, emoji work for labels, too.
Multiple choice grid: This is perhaps the most confusing field, as the fields are displayed in a list rather than in the grid as they’ll appear to readers. Essentially, you’ll add questions as rows, and options about them as columns.
You can include as many rows and columns as you want, though do note that readers will have to scroll right to see more than six columns on desktop browsers or just three columns on mobile. You might want to keep the form preview open while setting up grid questions—just tap the eye icon on the top right, and refresh that page to see your changes.
In addition to the standard option to require responses, the grid lets you require a response per row and can also limit users to only one response per column.
Checkbox grid: The Checkbox grid allows respondents to select multiple answer options (columns) for each row in a table. It lets survey respondents make comparisons or select, say, their levels of satisfaction with a product.
You can limit users to choose just one answer per row, and you can also shuffle the row order to eliminate bias. This form field works great for ranking grid questions, voting/poll questions, and comparison questions.
Date: Want to ask for a specific date or time, perhaps to schedule an event or log an activity? The date field is the one you want to select. It can ask for a date and month and, optionally, the year and time as well.
Do note that the date format will be shown in the default format for your location. If your Google Account is set to US English locale, dates will be formatted as MM/DD/YYYY; UK English accounts, on the other hand, will show dates as DD/MM/YYYY. Your users will see the date options in your location’s date format, unless they’re logged in to their Google Account, so be sure to keep that in mind when creating forms.
You can change your Google Account locale along with your account language at myaccount.google.com/language.
Time: Time lets you request a length of time in hours, minutes, and (optionally) seconds, for a way to log how long an activity took.
Image: Google Forms lets you upload an image, insert one from a link or Google Drive, or take a photo from your own webcam (as long as you have Flash installed). Or, you can search Google Images for photos, including royalty-free stock photos and images from LIFE that are licensed to use inside Google Drive.
Video: Google Forms only supports YouTube videos, which you can add either through search or with a link.
Whether you’ve added images or videos, your form entry will have the standard title and description, along with options to resize and show the video or image centered, left, or right-aligned.
Note: You can also let your respondents upload files through your form to the form owner’s Google Drive. Make sure you only share this form with people you trust.
How to add sections and logic in Google Forms
Simple contact forms only need a few fields, but longer surveys can quickly get overwhelming with dozens of questions on one page. That’s where sections come in handy: they let you break your form up into chunks to answer one set of questions at a time.
Just click the last button on the right toolbar to add a section below the current question. Each section includes its own title and description, along with an arrow button at the top to show or hide questions and keep your form editor tidy.
You can drag and drop questions between sections, but you can’t rearrange full sections. You could, instead, move the questions out and then delete that section. Or, if you want to reuse a section, just click the section’s menu and click Duplicate section for another copy of those questions.
That’s a perfect way to start a form with logic jumps. Say you want to ask a respondent follow-up questions based on their answer—perhaps to ask which meat an event attendee wants, but only if they’re not vegetarian.
Just add sections with the optional questions, and then either add a section jump to the individual multiple choice, checkbox, or menu questions, or to the section itself. Make sure to think through where people who shouldn’t see those questions are sent, too, perhaps with alternate questions in a separate section. Or, you can send them straight to the end of the form to submit their answers, if there’s nothing else to ask.
Be creative: Form sections and jumps let you turn your form into a mini-app, and they can be a great way to condense detailed surveys down into only the most important questions for each person.
Quick tip: Be sure to not select your current section’s name, or you’ll end up making a loop where respondents can never get to the end of your form.
How to create a quiz on Google Forms
Another way to make an interactive form is with Google Forms’ Quiz mode. Inside your form settings, you’ll find a Quizzes tab. Select Make this a quiz, and then choose whether to show the results immediately after the form is submitted or later once you review the answers. If you choose the latter, your form will need to require respondents to sign in with their Google account.
You can then choose to show missed and correct answers, as well as a value for each option if you’d like.
With that enabled, you’ll see a new Answer Key button on the bottom left of each question. Click it, then select the correct answer for the question. You can optionally add answer feedback both for correct and incorrect answers, with a link for respondents to view more info if you’d like.
Note that quizzes only work with multiple choice, checkbox, and dropdown questions.
How to change the design of a Google Form
There’s one spot where you don’t have many options: your form’s design. You can include an image for the header, pick a theme color, and select a background color. You can also choose different font styles, from basic to decorative, formal, or playful. By default, new forms come in purple, while template forms often include an image.
Click the color palette icon in the top right to tweak your design, if only a little. You can choose from 15 colors, each a darker color for the header with a complementary background shade.
Click the photo icon to select a photo or Google Doodle-style drawing from Google’s library as your form’s header photo. Or select one of your photos from Google Drive or upload a new one and crop it to fit in as a form header. Forms will then automatically select a background color that matches your photo. Some of the included header images are animated GIFs with burning candles, moving balls, and more. Unfortunately, if you add them to your form, they appear as a standard still image.
Here are more tips on how to make perfect Google Forms header images.
How to see Google Forms responses (and store responses in a spreadsheet)
Once you’ve created the form, you don’t need to do anything extra to store respondents’ answers in Google Forms. By default, it’ll save each answer in the Responses tab, showing summary graphs and lists of answers. An individual response view shows the live form along with the results from each respondent.
That’s great for quick form results, but for more tools to analyze answers, you can link your form to a Google Sheets spreadsheet. Just click the green Sheets icon in the Responses tab or click Select response destination in the menu, then create a new spreadsheet or select an existing one to store the answers.
Note: You can store results from multiple forms in one spreadsheet; each form’s responses will be saved to a separate sheet. You cannot, however, save multiple forms’ responses to a single sheet.
One great thing about saving Google Forms entries to a Google Sheets spreadsheet: it’s fast. Change your form field names, and they’re automatically updated in your spreadsheet. Get a new entry, and it’ll show up in the spreadsheet as soon as your recipient clicks Submit.
Note: You can change form questions and answer options at any time, but if you do, it won’t change entries that have already been added to your spreadsheet.
Google Forms always keeps a full copy of all your form data, so if you accidentally delete something from your spreadsheet, don’t worry. Just open your Form response settings and unlink it from your spreadsheet, or click Form > Unlink form inside your spreadsheet. Then reconnect the form to your spreadsheet, and Google Forms will add all the form data back to a new sheet.
With your form data in the spreadsheet, you can use Google Sheets’ formulas to calculate values or make custom graphs to visualize your data. Add conditional formatting to the spreadsheet, and you’ll be able to see patterns in your form responses at a glance.
There’s one other handy extra with Sheets: notifications. Google Forms by default can email you whenever the form is filled out, but click Tools > Notification Rules in Google sheets for more detailed options. There, you can choose to get emailed just once a day with a summary of all responses or whenever changes are made to a form entry.
How to share Google Forms
You’ve made a form, and now it’s time to share it with the world and get responses to your questions. Or perhaps you want to get feedback from your team on your form. Either way, here’s what you need to do in Google Forms.
Collaborate on forms
One of Google Forms’ best features is that you can share the core form with others to let them help you build and edit the form. The same sharing features you’d expect in Google Docs and Sheets are included with Forms.
Just open the Forms menu and select Add Collaborators, then enter individual collaborators’ email addresses. Or click Change… to make the form public to the web or just inside your organization.
Tip: Want to make your own form template? Just make a form, then click the form’s menu and select Make a copy. Or share your original form, and then everyone with the link can make their own copy—an easy way to make shared team template forms.
Google Forms sharing settings
Once your form is finished, be sure to check the form settings before sharing it with the world. Click Settings, scroll down, and select Presentation, where you can add a confirmation page to your form. This works the same as the form description field with no formatting but support for links. You can also choose whether to show a progress bar, shuffle your question order, and show links to submit another response.
Responses: How to make Google Forms public
Click Responses, where you can let users submit another response, edit their responses, or see a summary of all responses. You can also choose to collect email addresses, share the form either only inside your organization or publicly with anyone who has the link. There are also options to collect their username (their Google Workspace email address) or only allow one response (which requires respondents to log in to their Google account).
There’s one more thing to note: language. Google will show the form’s interface in the default language for your recipients’ location. If your readers are in Japan, say, and your form questions are in English, the UI text like Required and Submit will be in Japanese while your questions are in English. If that’s an issue, you can add a note to the beginning of your form to remind people to set their Google language from
Share finished Google Forms online
Ready to get responses to your form? Just click the Send button in the top-right to share the form via email or social networks, copy a link to the form, or get an embed code to add it to your site.
With the link, you can either copy a full-length link or get a shortened
goo.gl/forms/ link to share more easily on social networks. The embed option includes width and height options to fit the form within your site’s design.
Sharing the form via email includes an extra option: including the form in the email. This copies your actual form options into the email, and if your recipient uses Gmail, they can fill out the form inside their Gmail inbox, click Submit, and send in their answer without ever seeing your real form. That only works in Gmail, though—Apple Mail shows the form fields but doesn’t send the answers to Google Forms, while Outlook.com can’t even open the form—so you might want to include a note with your form for non-Gmail users.
Share pre-filled form
Want to get feedback with a form partly filled in? Perhaps a contact clicks a button on your site that says they dislike one product, so you want the survey form to reflect that automatically. Or maybe you have a form that needs to be filled out with similar info each week, and you don’t want to re-type it.
For cases like these, click Get pre-filled link in the Forms menu, then fill in the options you want on the form. Click Submit at the end, and Google will give you a unique link to share that copy of the form with the answers pre-filled.
Share paper or PDF Google Forms
Need to gather responses offline? Google Forms can help with that too. Just click Print in your Forms menu, and Google Forms will make a ballot-style copy of your form that you can print or save as PDF.
Grids and multiple-choice options show pill buttons to fill in, while text fields include blank lines for answers. Once respondents have filled out your paper forms, just type their answers into your Google Sheets spreadsheet to save them along with your other form entries.
Google Forms add-ons
Google Forms is great on its own, but odds are it’s still missing some features you want. Forms add-ons let you add extra features to your forms, get customized notifications, turn your form entries into documents, and more.
There’s an entire library of add-ons tucked away in the Google Forms menu. Just click the menu, click Add-ons, then find an add-on you want and install it. You’ll then get a new puzzle piece icon in Google Forms, with a menu that lists each of your add-ons.
Most add-ons run in a pop-up square on the lower right side of your forms editor, and they may also include an options pane for options that opens in the center of your editor. To open an add-on, just select it in the add-ons menu, manage its settings from its add-on pop-up, and it’ll then run in the background automatically. There’s no menu option to manage or remove add-ons; instead, just open the add-ons pane again, find the add-on you want to remove, click Manage, and then select Remove in its menu.
Here are some of the best Forms add-ons to get started:
CheckItOut lets you check in or out items with a form, essentially by rearranging data from one category to another in a spreadsheet. It’s a great tool for managing inventory or shared items, or it could be used creatively to, say, approve tasks or do other jobs where you need to move items between two categories.
Choice Eliminator Liteeliminates options from multiple-choice, list, or checkbox questions if they’ve already been selected. It’s a great way to, say, make a signup form where respondents can each select one day or an order form for limited-quantity items.
Data Director adds form responses to alternate sheets and sends email notifications based on conditions. You could use it to sort all similar entries into different sheets automatically.
docAppender adds your form results to the end of a Google Docs document instead of a spreadsheet. Each response can be added to unique documents based on form questions, or they each can be added to the same document.
Form Notifications sends custom email notifications to you and optionally to form respondents with details about the form results and a thank you message.
Form Publisher makes template Google Docs documents, PDF files, or unique spreadsheets for each entry, and then shares them via email.
formRecycler imports questions from other forms to quickly reuse them without copying the entire form.
Or, if you’re storing your form data in a Google Sheets spreadsheet, there’s a wealth of Sheets add-ons to do more with your data.
Build add-ons with Google Apps Script
Need to receive files in a Google Form? There’s no add-on for that, but you can use a Google Apps Script to accept files in a secondary form and add them to Google Drive. That’s but one of the many things you could do with Google Apps Script, the scripting language for building macros and add-ons in Google’s apps.
Automate Google Forms
By connecting Google Forms to Zapier, you can automatically do things like:
Get a notification wherever you want when your form is filled out (or even when your form is filled out in a specific way)
Save form entries in a database or spreadsheet other than Google Sheets
Save respondent info (including their responses!) to your CRM
Add respondents to your email marketing list, tagged a certain way depending on their answers
Turn form responses into tasks in your project management app
Create documents from form entries
Learn more about how to automate Google Forms.
Whether you need to make a simple poll or want a dynamic survey with customized questions for different response types, Google Forms has the essential tools you need. It’s not the most powerful or customizable form builder. Instead, it’s incredibly easy to use, right from your Google account.
And thanks to its deep integration with Google Sheets—and a wealth of add-ons—it can be a powerful tool to gather data and mine it for insights without leaving Google Workspace.
This article was originally published in July 2016 and was updated in April 2022 by Elena Alston.
In conclusion, Google Forms offers an easy and efficient way to create surveys for various purposes. This guide has provided a comprehensive step-by-step process on how to create Google Form surveys, including selecting question types, customizing themes, and adding conditional formatting. Additionally, it has highlighted the benefits of using Google Forms, such as real-time responses, seamless data collection, and collaboration options.
By following the instructions outlined in this guide, users can confidently create surveys tailored to their specific needs. The user-friendly interface and extensive features of Google Forms make it an excellent tool for conducting surveys, gathering feedback, or organizing events. Whether it is for academic purposes, market research, or simply getting opinions from a group of people, Google Forms offers a flexible and convenient solution.
Furthermore, the integration with other Google Workspace applications, such as Google Sheets, allows for seamless data analysis and visualization. The ability to share surveys easily via links or embedding them on websites also makes it convenient for reaching a wider audience.
Overall, Google Forms is a powerful and versatile tool that simplifies the process of creating, distributing, and analyzing surveys. With its user-friendly interface, extensive features, and seamless integration with other Google Workspace applications, Google Forms is an excellent choice for anyone looking to gather valuable insights and feedback. So, with this guide in hand, go ahead and start creating your own Google Form surveys to get the data and information you need.
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